© 2019 . Simone Fuchs . Radetzkystrasse 8/2 1030 Wien

art-direktion, grafik, design, illustration




After graduating from art school in Austria I studied

design at the University of Northampton UK and since then worked for agencies, international companies

as well as private customers while carrying on my 

own work. Based in Vienna since 2011.



My strong focus on typography, simplicity and playfulness, is always combined with the aim to

connect story telling and design. 


with love

2011, I founded the label childlab. Childlab grew

out of the upcycling idea and started off with

illustrating old pottery. Each piece is illustrated

by hand and therefore unique. Produced with love

for childlike beauty. 

Beauty is the harmony

of purpose

and form. / Alvar Aalto

Colors, shapes and images portray the voice and personality of a brand. To create a visual expression for your brand, I offer 


Brand Strategie​: 

  • Brand positioning

  • Voice and tone

  • Brand architecture

  • Naming

  • Brand book

Visual Identity:

  • Logotype

  • App icon

  • Color palette

  • Typeface recommendation

  • User interface iconography style

  • Illustration style

  • Photography style

  • Visual identity guidelines